Do you know? - graduation project

(Malmö University) The purpose of my design project is to reduce the gap that exists between word and meaning, more specifically words within feminism. A lot of people know the words, but not the meaning of them. This creates an uncertainty around the words and what they truly represent. The result is a campaign with the intention of spreading basic knowledge about the words. It consists of posters, a website, an Instagram account as well as stickers.  My wish with the project is to create a bigger understanding and in the long run contribute to a society with more acceptance. More knowledge = less hate! During this project we had to choose a real organisation as a fictional dispatcher, and I chose the intersectional organisation Streetgäris whose purpose is to create free-spaces for women and non-binary people.